Irene the Archivist takes preservation seriously—but that doesn’t mean her branding had to be stuck in the past. Inspired by her undying love for the Plastiklip (the real MVP of archival work), I created a logo and branding kit that’s as sharp, tidy, and endlessly useful as the tool itself. With a look that says "I know where everything is, and I have the receipts", her new identity is equal parts meticulous, ethical, and just the right amount of delightfully obsessive.